Lincoln is ready to stand up to brands like BMW and Audi

Lincoln has worked hard over the years to transcend the premium vehicle segment and enter the luxury class. With the new design language they're rolling out, an enhanced list of features, and solid reputation, we think they're now more than ready to take on competitors like BMW and Audi, as well as stay competitive against long-standing rivals Acura and Lexus.

Here's what shoppers love when it comes to the Lincoln label

Luxe Styles: luxury vehicles need to have a certain look, and vehicles in the new Lincoln lineup don't disappoint. You'll be able to turn heads as you drive around Parsippany or Denville, and that's all thanks to bold grilles, unique wheel designs, and exterior styles that blend curves and angles to create a vehicle that looks like it's in flight.

Standard & Available Features: have you looked at other luxury brands and noticed that the list of standard features is pretty sparse? That's not the case with the Lincoln lineup. You'll still get premium technologies like reverse sensing systems, push-button start, and heated front seats on the base trims. You'll also get to choose between Soft-Touch or varying levels of genuine leather upholstery, just like with the German brands. Being swaddled in buttery-soft leather as you drive around Dover NJ and Morristown NJ makes a world of a difference, too!

Refined Performance: a big reason people choose luxury brand isn't just for the amenities, but also for the performance. German engines have a renowned reputation, but don't rule out the strong horsepower and smooth-handling the engines that power the Lincoln lineup provide.

Researching Ease: now, this is something a lot of luxury brands lack. They have very overwhelming lineups and so many engines with minor changes. The Lincoln lineup has enough variety of style and sizes, but the offerings aren't so much that you get lost while shopping.

Ownership Perks: this American brand makes sure owning one of their vehicles is a class-above experience. They offer pickup and delivery service for 2017MY and newer vehicles, a 24/7 concierge service, and you'll have access to the Lincoln Way app so you can check for parking, see fuel prices, and remote start your car from your cell phone. If you travel a lot you'll also love that Lincoln has partnered with CLEAR so you can get through security lines at airports and stadiums faster.

To experience the Lincoln brand and its luxury vehicles and ownership services, visit our dealership this week!

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